Product Linking: Link YouTube channels and Google Ads accounts

Linking a YouTube channel to a Google Ads account allows the linked Google Ads account to run ads based on interactions with your channel'south videos. The linked Google Ads account can be granted permissions to admission video ads' organic view metrics, prove ads to people who visit and interact with your channel, and get insights well-nigh how people interact with your aqueduct after viewing your ads.

This commodity shows you how to link YouTube channels and Google Ads accounts.

How it works

When you link a YouTube channel to a Google Ads account, the YouTube channel owner can choose to make the following features available to your linked Google Ads account:

  • View counts: View organic (non-paid) metrics for your videos.
  • Data segments: Create information segments (previously known equally "remarketing lists") based on viewers' by interactions on linked channels.
  • Appointment: View earned deportment metrics from video ads from linked channels.

You tin link upward to 10,000 YouTube channels to a single Google Ads account, and link up to 300 Google Ads accounts to a single YouTube channel.

Go along in mind that:

  • Linking accounts doesn't give the YouTube channel owner command over the Google Ads business relationship. In add-on, linking accounts doesn't let the advertiser add, delete, or modify videos from the linked YouTube channel.
  • If your Google Ads account is overseen past a manager business relationship, linking your YouTube channel will let the Google Ads director business relationship to access your YouTube channel metrics. If y'all've enabled information segment sharing in your Google Ads account, a director account tin share information segments with other managed accounts.
  • If personalized ads are turned off on a YouTube channel, earned action reports and data segments won't be available for videos hosted on the YouTube channel.

Instructions

Link or unlink Google Ads accounts in YouTube (Recommended approach)

Link a Google Ads account to a YouTube aqueduct

  1. Sign in to your YouTube Studio.
  2. Click Settings, then click Channel.
  3. Click the Advanced settings tab.
  4. Click Link Account.
  5. Enter a name for the link, a Google Ads client ID, and choose which permissions yous will grant.
  6. Click Washed.
  7. Click Save.
  8. Afterwards the possessor of the Google Ads account approves your request, your YouTube channel volition be linked to that Google Ads account.

Unlink a Google Ads account from a YouTube aqueduct

  1. Sign in to your YouTube Studio.
  2. Click Settings, and so click Aqueduct.
  3. Click the Advanced settings tab.
  4. Click Unlink next to the account that you'd like to unlink.
  5. Click Unlink in the window.
  6. Click Salvage.

Link or unlink YouTube channels in Google Ads

To link a YouTube channel to your Google Ads account, your Google Ads account needs to have authoritative access. If your Google Ads account doesn't accept authoritative access, y'all won't be able to link the YouTube channel. In Google Ads, you can check your access level or encounter who has administrative access to your account from the "Account access" folio. Learn more about access levels in your Google Ads account.

Link a YouTube channel to a Google Ads account

  1. Sign in to your Google Ads business relationship.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "From Google", notice "YouTube", then click Details.
  5. Click the plus button .
    • Note: If this is your first fourth dimension linking a YouTube aqueduct to your Google Ads account, click Add together channel.
  6. In the "Link a YouTube channel" dialog, search for a channel or enter its URL.
  7. Do one of the following:
    1. If the YouTube channel belongs to you, select I own the channel and click Go to YouTube.
    2. If the YouTube aqueduct doesn't belong to you:
      1. Select Someone else owns this channel, and enter the electronic mail address of the channel owner.
      2. To review the email that will exist sent to the channel possessor, click the down arrow next to "View request message".
      3. Click Transport request. In one case the owner of the YouTube aqueduct approves your request, that channel will be linked to your Google Ads account.

Unlink a YouTube channel from a Google Ads account

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper correct corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "Your linked accounts and products", find "YouTube", then click Manage and link.
  5. Find the channel and click Unlink in the "Action" cavalcade.

Cancel a link request that you've sent

  1. Sign in to your Google Ads business relationship.
  2. Click the tools icon Google Ads | tools [Icon] in the upper correct corner of your business relationship.
  3. Under "Setup", click Linked accounts.
  4. Under "Your linked accounts and products", find "YouTube", and then click Manage and link.
  5. Under "Link requests", notice the channel under the "Action" cavalcade, and so click View request.
  6. Click Cancel.

Accept a link request that you've received

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper correct corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "Your linked accounts and products", find "YouTube", so click Manage and link.
  5. Under "Link requests", find the channel nether the "Action" column, then click View request.
  6. To approve the link, click Approve.
    1. To reject the link, click Turn down.

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